The Right Content at the Right Time
7/7/2014 By: Kristin Kovacich — New technologies, platforms, social networks, products and companies pop up daily, creating new marketing challenges for businesses. Banner or print ads alone just...
View ArticleThe New White Paper Strategy: Challenge Your Audience
7/9/2014 By: Joe Braue — For centuries (okay, it only seems that long) the major function of white papers was to drive thought leadership. Boiled down, white papers followed this framework: Describe a...
View ArticleFive Biggest Mistakes When Creating Ads for Vertical Markets
7/14/2014 By: Joe Braue —So we’ve been creating advertisements for vertical markets in B2B for a long time, but it is amazing how many of the simple lessons have not been learned over the years. To get...
View ArticleMaking the Most of Video in B2B
7/16/2014 By: Kristin Kovacich —The vast amount of content on the web complicates things for B2B marketers who are competing not only with others in their industry but also cute cat videos for the...
View Article12 Need to Know Facts about Native Advertising for B2B Marketers
7/21/2014 By: Kristin Kovacich —Native advertising refers to a form of advertising that provides value by integrating relevant paid media both in-stream and with the look and feel of the surrounding...
View ArticleInfographics: So Hot Right Now
7/23/2014 By: Kristin Kovacich — In the last few years, infographics have become increasingly popular. And with good reason. They are able to communicate large datasets and complex information in a...
View ArticleThe Perks of Being Social
7/30/2014 By: Kristin Kovacich —For the most part, B2B hasn’t been quite as quick as B2C to embrace social media as part of it’s marketing strategy. But in this increasingly digital world, if a brand...
View ArticleNo More Random Acts of Content
8/4/2014 By: Kristin Kovacich — Today’s B2B marketers are realizing the importance of content marketing (over 25% of marketing budgets are dedicated to content efforts) but many vendors are bypassing...
View ArticleHow to Get Your Content to Do the Selling
8/13/2014 By: Kristin Kovacich — We create content to establish our brands as experts and thought leaders by providing answers to industry related questions and addressing topics that the people who...
View ArticleWhy We Are Writing This Blog
7/7/2014 By: Joe Braue and Kristin Kovacich — Marketers in vertical industries should be the rock stars of their companies. They have more opportunities and tools than ever before to make their...
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